Privacy Policy for Prime Cabs Blandford Ltd
Effective Date: 13/04/2026
Last Updated: 13/04/2026
1. Who We Are Prime Cabs Blandford Ltd ("we", "us", "our") provides private hire and taxi services and operates the website: https://www.prime-cabs.co.uk
We are the data controller responsible for your personal data under UK data protection law.
Contact details:
Prime Cabs Blandford Ltd
Letton Close, Blandford Forum, Dorset, DT11 7SS
Company Number: 14359451
Vat Number: GB 483 235 191
Email: enquiries@prime-cabs.co.uk
Phone: (+44) 01258 878787
2. What Personal Data We Collect
a) Information you provide directly
Name
Phone number
Email address
Pickup and drop-off addresses
Booking details
Any additional information you provide (e.g. special travel requirements)
b) Website usage data
When you visit our website, we may automatically collect:
IP address
Browser type and version
Pages visited
Time and date of visits
Device type)
Special category data (if applicable)
Accessibility or health-related requirements (only where necessary for your journey)
3. How We Use Your Data
We use your personal data to:
Provide and manage taxi bookings
Contact you bookings or enquiries
Dispatch drivers to your location
Provide customer support
Improve our website and services
Comply with legal and regulatory obligations
Prevent fraud or misuse
We do not use automated decision-making.
4. Lawful Basis for Processing
We rely on the following lawful bases:
Contract – to provide services you request
Legitimate interests – to operate and improve our businessLegal obligation – for tax, licensing, and compliance
Consent – for marketing communications (if applicable)
5. How We Share Your Data
We may share your data with:
Drivers (to complete your journey)Booking/dispatch systems
IT and website service providers
Payment processors (if used)
Law enforcement or regulators when required
We do not sell your personal data.
6. Data Retention
We retain your data only as long as necessary:
Booking and financial records: up to 6 years
Enquiries: up to 12 months
Marketing data: until consent is withdrawn7.
Cookies and Website Tracking
Our website uses cookies to:
Ensure the site functions properly
Analyse traffic and usage
Improve user experience
You can manage your cookie preferences via our cookie banner or browser settings.
8. Data Security
We implement appropriate security measures, including:
Secure systems and hosting
Restricted access to personal data
Regular monitoring and updates
9. Your Rights
Under UK GDPR, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion
Restrict or object to processing
Request data portability
Withdraw consent at any time
To exercise your rights, contact us using the details above.
10. Complaints
If you are not satisfied, you can contact us first.
You also have the right to complain to the Information Commissioner’s Office (ICO):https://www.ico.org.uk
11. CCTV (If Used)
Some vehicles may use CCTV for:
Passenger and driver safety
Crime prevention
Where used:
Recording is limited and proportionate
Footage is stored securely
Access is restricted
12. Third-Party Links
Our website may contain links to other websites.
We are not responsible for their privacy practices.
13. Changes to This Policy
We may update this Privacy Policy from time to time.
The latest version will always be available on our website.
14. Contact Us
If you have questions about this policy or your data:
Email: enquiries@prime-cabs.co.uk
Phone: (+44) 01258 878787